Core Values

1. Quality

quMilk being a highly nutritious food product fulfills the rudimentary nourishment of the human beings, right from their birth. It ought to be quality, hygienic, pure, fresh and tasty. Therefore, our vision is to create a valuable dairy product chain starting from our dairy farmers in remote villages, who would pour fresh milk in a clean and covered steel can at our village level centers. This milk is then transported through insulated vehicles to our nearby chilling centers and well-equipped and state-of-the-art plant for pasteurization. After undergoing rigorous quality checking, it is packaged in edible food grade poly films and transported to the market in a hygienic, insulated/refrigerated milk van maintaining the cold chain process. This finally reaches our end consumers with the milk’s freshness, quality and taste intact. Hence, it speaks volumes about our transparent and highly streamlined method of procuring milk from our farmers and supplying it to our end consumers.


Trust By following a lucid modus operandi of procuring milk from the farmers after fulfilling their basic as well as advanced requirements, we wish to build an unbreakable bond of trust with our employees. This will in turn help us accomplish our ultimate dream of providing purest and tasty milk to our customers. We are always on our toes to facilitate our rural employees in every possible way, so that we can be with our end consumers till the cows come home.

3. Civil Responsibility

For our Farmers:

Untitled-5 Our business model ascertains complete co-operation with our farmers from our end. Right from providing them with the credit facility for their start-up, cattle insurance including its fodder to veterinary services, we promise them a worry-free life by protecting them from the hoax of middlemen and money-lenders. We also wish to empower the rural dairy farmers with extensive dairy training via our state-of-the-art technology. Fair price for quality milk is our motto, and our farmers are assured of it, invariably.

For Our Consumers:

m-boyNiryas Milk is a complete food that contains all the vital nutrients such as Vitamins, Minerals, Calcium, Proteins Carbohydrates, Fats and Enzymes that are highly essential for a human body on a day-to-day basis. With all the goodness, richness and freshness of the purest milk coming straight out of our most up-to-the-minute milk plant, we ensure a consistent supply of quality milk products to our end consumers. In a nutshell, we believe in the adage of “It is easier to build strong children than to repair broken men.”

For our Community:

Community2 With a progressive ideology to serve the youth of our nation to the best of our ability, we strive to render free of cost milk to the underprivileged orphans of our society at large. Moreover, we have our unwavering focus on encouraging rural women entrepreneurship. We aim to invite them for activities such as quality milk collection, synergistic and rigorous sessions shedding light on the gravity of hygiene in households and community, and the many benefits of thrift savings. To make a small difference in the lives of fellow humans is Niryas’ underlying force for its establishment.

4. Customer Delight

Customer DelightWe duly focus on the demands and requirements of our end customers by creating a customer-centric environment that enhances the buyers experience and ensures customer loyalty. The supply of most hygienic, purest, tasty and quality milk to our consumers is our prime aim, and we efficiently work towards it.

5. Innovations

innovationTranscending the conventional, setting new trends and benchmarks, thinking out-of-the-box; these are certain key elements that Niryas works in accordance with. We believe in perpetual innovations. Be it implementing a small idea within the office premises to going out of our way to serve our customers outside the office-Niryas aspires to stand out in every activity it undertakes.


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