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Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing the product or service under a brand. Marketing force of a company conducts brand promotion primarily, though the wholesalers and retailers also can do it.

Why is Brand Promotion Required?

Brand promotion is required to −
- Promote information related to features, prices, and special schemes of the brand.
- Differentiate the product by convincing the customers about the unique features of the brand.
- Create and increase the demand for the product.
- Build brand equity.
- Build positive brand image.