A website needs to gain exposure in any way possible in order to gain a better ranking within search engines.
Branding helps this process and creates an image for a website and makes it stand out to potential clients. Your brand will be easily recognisable for traffic on the net. To brand anything it needs to have something to make it stand out from competitors. Colour, images and text play a crucial role in the success of your branding.
The aim is to create a visual language and a vocabulary that marks you out as
- Welcome in all your target markets
Having gained these insights we then develop our initial proposals.
- Overall brand strategy thinking
- Initial homepage and drill down page design
- Sitemap development
- All technical considerations.